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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers on the go
So, the first run was a mix of good and bad – the shoe performed a lot better than I expected, but the blistering was a problem. Yesterday I went for a second run in the shoes, this time with socks and a bit of Skin Strong lubricant applied generously to the blistered regions of my foot. I can’t necessarily say it was the shoes (the Fall-like weather certainly didn’t hurt!), but my run yesterday was the best I’ve had in months. I did a fairly hilly 10.27 miles at an average pace of 7:10/mile. Here are my mile splits: 8:11-7:54-7:25-7:07-6:56-7:01-7:06-7:04-6:42-6:24-6:12 (final quarter mile).
I have VERY picky feet. You will never find me in a pair of heels (unless I’m in a wedding). I need to have happy feet. Unless a pair of shoes feels great on my feet from the moment I put them on, I will not buy them. This is why I don’t buy shoes very often. Did I say I have picky feet?
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