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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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I have been running in a minimalist shoe for over a year. When I transitioned from traditional to minimalist, I quickly began in the New Balance Minimus. I loved my Minimus shoe so much that I trained and ran two marathons in the same shoe.
1) I have, what I lovingly call, ‘monkey’ toes. Often shoes are painful because my toes get squashed and/or crunched … having long toes, a larger size shoe is usually too big, a smaller size is too tight, and my correct size (half size) isn’t always offered in all styles. Sore feet is a horrible thing to experience.
I purchased the shoes and my hopes were they would "work my legs" instead I sprained my ankle, and my hips became so sore I was living aleve. My knees began to hurt, even my toes hurt! I purchased them because my job consisted of standing for hours on end, my legs became swollen and from my hips down, every joint ached. How stupid was I to fall for this gimmick? How irresponsible are ALL the companies who manufactured them to not do adequate research before marketing them? Its a health and safety issue, why did it take so many years before this was addressed? Shame-Shame on us all!
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