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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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One of the things I like about the sole of the Strada is that it is made of two pieces of foam that differ in durometer (hardness). The white foam visible in the photos here is a bit softer, and the dark foam extending from the outer heel, through the midfoot, and up under the big toe is a bit firmer. I like having the slightly firmer foam under the medial forefoot and big toe as I tend to have a lot of late-stage pronation, and in some shoes I tend to cave this area in (e.g., in some versions of the Nike Pegasus). The Strada is not a stability shoe by any means though, think of it more as a soft neutral shoe that provides a bit of support for toe-off.
In its quarterly filing with the Securities and Exchange Commission, the footwear company acknowledged that the toning category, including Shape-Ups, have come under significant scrutiny, including "highly publicized negative professional opinions, some negative publicity and media attention, personal injury lawsuits and attorneys publicly marketing their services to consumers who were allegedly aggrieved by the marketing of our toning products or injured by Shape-ups."
I tend to think we should encourage form like that adopted when barefoot or something close to that, and the sensation of rolling backward onto the heel doesn’t simulate what it’s like to be barefoot.
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