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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers flex appeal
In mid-December I bought a pair of the new Skechers GOtrail. My first impression of the shoes was really positive. Now that I’ve run nearly 100 miles in the GOtrail, I think it’s a good time to review the shoes in more detail.
All parties obviously set out to prove their point. ACE may have a dog in the fight, however convoluted it might be, and they ran a fairly limited study (small sample size, short duration), while the shoe companies have the obvious objective to sell more shoes and justify it by funding their own research. I’m immediately skeptical of industry-funded research that also happens to support the industry’s product, but that’s completely natural.
This revolutionary barefoot technology, according to its hawkers, compels the wearer to move. Walking and exercising become almost passive acts; the shoes apparently propel you down the street. All you’ve gotta do is be carried away on a couple of foot clouds. Heck, even standing at rest in these babies is a constant, imperceptibly effective workout for your entire body. Who needs to consciously work out anymore?
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