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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Another bonus – they’re super lightweight. I’m thinking they’re the perfect travel shoe; easy to slip on & off, supportive enough to run from gate to gate & leap suitcases in a single bound, and smashable enough to cram into a suitcase with almost no added weight. Mine are a soft dove gray, but they come in colors.
My first run in the shoes was a seven miler – in fact it was the run from which I obtained all of the data in my recent cadence vs. stride length post. As I ran down my street, I could definitely feel the thickened midfoot with each step, and I was concerned that it might irritate my plantar fascia.
I love how lightweight the shoes are, and I especially love that I was on my feet for over seven hours photographing a wedding on Saturday and as exhausted as I was, my feet were fine. Tired, but no blisters, scratches, or anything else.
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