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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Skechers Go Run 4 Sole Info
I generally like either a softish midsole (like the Saucony Kinvara, Brooks Green Silence, or Frees) or little to no midsole at all (think Vibram Fivefingers, Vivobarefoot, Merrell Barefoot), so this works for me, but will not appeal to those who prefer a firmer ride. The shoe is also nice and light, weighing in at 7.3 oz in size 10 on my scale (probably with a bit of residual sweat soaked in…). And, though I can’t quantify this in any way, I feel like the shoes give me a bit of additional spring – I’m wondering if the bit of additional upward pressure under the midfoot interacts with the plantar fascia in some way to help propel the foot off of the ground.
Skechers employed a “sole rocker” when they constructed the midsole of the first GOrun, and they have utilized the same design for the new model. The result is a midsole that is thickest just underneath the midfoot, generating a backward lean like a rocker (hence the name). The impetus for the design is to ensure that runners land naturally on their midfoot in order to decrease the odds of a harsh heel strike–something that often leads to nagging injuries. The sole rocker works jointly with Skechers M-Strike technology to encourage a comfortable midfoot strike. Resalyte, a lightweight, foamy mold, gives the shoe both cushioning and shock absorption.
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