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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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I wore those to exrcise today and while i still had some pain at the end of the session, it was not as bad as tt first day. I fear, i may have caused some damage to my leg. Now, I don't know if it was actually the shoe or user error. I intend to continue with strthening exercises and switch out straight walking days with some of the walk/run days and see how that goes. I am not interested in any cash reward and am perfectly willing to chalk it up to a learning experience.I thought I would add my experience if it might be of assistance in getting theproper research done so that if it is a problem with the shoe, it can be identified. I wish no one to have to experience the excrutiating pain I felt that day.
Obviously the concept of giving a pair of shoes away has proven effective marketing for TOMS shoes and its founder, Blake Mycoskie. But what drove TOM's success is not the "how"—the giving away of shoes—but the "why" behind it. As the company website explains, the TOMS concept emerged after a powerful and authentic experience—Mycoskie's travels in Argentina during which he saw and met countless barefoot children. That powerful direct experience inspired a desire to do good. So Blake and his team took a financial risk by betting their business and philanthropic success on an untested and generous buisness model.
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