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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Skechers USA Inc. will pay $40 million to settle charges by the Federal Trade Commission that the footwear company made unfounded claims that its Shape-ups shoes would help people lose weight and strengthen their butt, leg and stomach muscles. Kardashian, Burke and other celebrities endorsed the shoes in Skechers ads.
It’s worth mentioning that the rockered bottom of this shoe does not act the same way as a rockered bottom in a firmer soled shoe. In the latter case, you typically land on the heel and then roll forward off the rocker (as I would suspect happens in the Skechers Resistance Runner). Given that it’s hard to land on the heel in the Go Run, landing on the midfoot will compress the thickened midfoot region upward, and cause the heel and forefoot to lower to the ground after midfoot contact (at least that’s the idea and sensation you get – will need to get some video and see what actually happens).
And plenty of consumers swear by the shoes. "I love my shoes," said one consumer on the FTC's Facebook page, adding that they helped her feet and legs feel better., fill out the online form and offer up any documentation or recollections that they might have -- details about the purchase, or perhaps a credit card receipt.
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