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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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A federal judge has finally approved a $40 million class-action settlement filed by the Federal Trade Commission, which requires Skechers USA to reimburse customers who purchased shoes from their "Shape Up" sneakers line between 2008 and 2012.
Most minimal shoes cater to the barefoot crowd. And most barefooters like to feel the ground. Some of them write on their blogs how shoes with a tiny bit of hard rubber have no "ground feel" and aren't minimal enough. Well, not this guy. I have been trying to find a minimal shoe that would let me run for hours without making it feel like somebody beat the bottoms of my feet with a ball-peen hammer. I have finally found that shoe. And it is the Go Bionic.
Skechers has agreed to pay $40 million to consumers who purchased its rocker-bottom shoes under the mistaken belief that the shoes would help give them Kim Kardashian's booty or Joe Montana's stamina. So how do you get your piece of the payout if you purchased the shoes months, if not years ago, and don't have a receipt?
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