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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers go walk sale
We were walking down Broadway toward Whole Foods to get some nourishing food for our little man when I happened to notice a display of shoes in a shoe store window. I am a fan of vegan accessories including shoes although I try to live as frugally as I can to put aside money for Chaim’s university funding. I was excited because I recognized the shoes from a distance — they were TOMS shoes, a brilliant vegan brand that not only makes simple yet attractive shoes but donates a pair of shoes to a child in need of a pair of shoes.
Another big factor that allowed Skechers to hit the ground running in 2011 is the fact it has a vast network of retail partners outside of the realm of specialty running retailers—including thousands of lifestyle mall stores and more than 900 Skechers retail stores around the world. Consider that there are between 800 and 1,000 specialty running stores in North America and it’s easy to see that Skechers has a leg up on the new brands and smaller brands fighting for space on the shoe walls at those specialty running stores.
This is a great example of where so many brands go wrong. Consumers do not respond to the "how" of what you do but the "why". That's because the "why" is emotional and something they can connect to. The "How" is simply the expression of that emotion.
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