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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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This is the second time in recent months the FTC has targeted toning shoes. In September, it reached a $25 million settlement with Reebok over its EasyTone and RunTone shoes. The FTC is sending a message to footwear companies "to shape up your substantiation or tone down your claims."
Have you ever had that moment in a shoe store when you tried something on and said out loud, “Holy crap! Where have YOU been all my life?!?” This was it for me. I swear, I didn’t take more than 3-4 steps before I threw them back in the box and declared, “Oh, yeah. You’re coming home with me!”
The lawsuit charged Skechers with false advertising. U.S. regulators said that the shoe company claimed that "Shape-Ups" could help customers tone their legs and lose weight, despite scanty scientific evidence.
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