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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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“It's so bad that if it were a Saturday Night Live sketch -- it would be hilarious,” wrote Rants from Mommyland blogger Lydia. “But it's not. It's real. And I had to watch it all the way through twice before it started to sink in that people were seriously trying to sell this garbage to my daughter.”
“Will Skechers cut promotion for this product? I highly doubt it,” he said. “Will they change the tone of their claims? I doubt that, too. I expect they will lay low for a while and hope the popular press tires of this story, and then they will get on with the campaign.”
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