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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Skechers GObionic was launched in August after development by the Skechers Performance Division through a unique engineering process – where nature and inspired organic design drive innovations. At the foundation are 18 decoupled bio-responsive Resalyte(TM) cushioning zones added to key flex points of the foot to offer protection without compromising responsiveness. Plus with zero heel drop, the foot remains in a neutral position for more of a barefoot experience. Skechers GObionic represents the Company’s most minimalistic design without sacrificing performance.
I am not one who is up for changing my running routine, and especially my footwear. It was a big stretch to even transition into a minimalist shoe! However, Nick was really excited about the Sketchers new minimalist shoe, GObionic, and he wanted my opinion about them. Of course I was willing to give it a try because I wanted to see for myself if they truly were as good as he thought they were. I tried them out 3 weeks ago. When I slipped the shoes on, I immediately noticed how light and “foamy” they were. It felt as if I was wearing a really comfortable pair of slippers. They were extremely comfortable and I noticed that I wouldn’t need to “break” the shoes in. It’s like they were made for my feet. I ran 6 miles the first day I tried them. I felt that my feet were getting a break from the super flat and harder minimalist New Balance shoe. I liked them so much that I ran 10 miles in the GObionics the very next day. My feet felt great. I liked the bright hot pink color and the laces stayed tied double knotted for the entire run.
The M stands for midfoot and this area basically provides a landing pad for the middle of your foot to strike the ground. The idea is that it keeps your foot moving forward and promotes a midfoot strike.I think the goal was to create a little bit of a rockered feel in the shoe. The effect of the M-strike area is not drastic but it is somewhat noticeable. It is more of a subtle addition to the overall smoothness of the shoes ride.
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