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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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I never thought or expected that I would say this, but I think I might really like these shoes (gasp!). The upper is stretchy, without any structural elements, and very soft internally – it’s very much like a cross between the uppers on the Nike Free Run and the Saucony Hattori. The sockliner is a thin, comfortable layer of open-cell polyurethane foam, again very reminiscent of the Hattori. The midsole is extremely flexible and fairly soft, and it has oustole pods under the midfoot and extending up the edges toward the forefoot on each side (this should help with durability).
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