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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers synergy
Toning was a $1.1 billion category in 2010, accounting for 5.5% of all sport footwear sold, according to Matt Powell, an analyst with SportsOneSource. Skechers put a spotlight on the toning category, which it dominates with a 60% share, with Super Bowl spots the last two years. In 2010 ads featured customer testimonials and NFL Hall of Famer Joe Montana. This year Kim Kardashian starred in the spot. Both spots were handled internally.
Lawsuits filed by them allege that without having adequate supporting evidence, Skechers claimed that their “rocker-bottom” shoes provided numerous weight loss and muscle-strengthening benefits. Advertisements suggested that certain flabby body parts would firm up just by walking around in the shoes.
All of them work well. They have three key common characteristics that I look for in all of my shoes: lightweight and flexible with wide forefoot/toebox. Also, they tend to be very reasonably priced (I rarely pay more than $60 since thay are always on sale somewhere). Still, I'm always looking for that "next perfect" shoe. So, about a month ago, I found the Montrail Fluidflex 2 on sale and grabbed it. It's lightweight and fairly flexible. Past shoe reviews seemed to indicate it had a wide forefoot. It's OK, but not really wide. I've had several runs in them and it's a good shoe. But...it's not as comfy as my Skechers. It does hold my foot well in the heel and midfoot, and it might RACE better than my Skechers for short trail distances (5-7 miles). For regular training and longer racing, I'd still go with my trusty Skechers.
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