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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers gobionic
Don't do something that makes sense as good business strategy.Coming out with a giving program that is related to you core business is a good idea, but even then, distinguishing yourself from the competition continues to be important for business success.In these economic times, no business can afford to pay little attention to using the best strategy for their business whether it ties into their philanthropy or not.
"Skechers' unfounded claims went beyond stronger and more toned muscles. The company even made claims about weight loss and cardiovascular health," said David Vladeck, director of the FTC's Bureau of Consumer Protection, in a statement. "The FTC's message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims."
The Complaint filed by Skechers highlights the simlarities between the shoes through sketches and photographs and notes that the shoe uppers, toe caps, portal hole, and stitching in the Fila shoe are “confusingly similar” to that of the Skechers shoe. Skechers claims trade dress in the stitching, the toe cap edging, and the portal hole and alleges that Fila’s use of its trade dress is likely to deceive consumers and cause confusion.
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