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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers go walk 3
Skechers has agreed to pay $40 million to consumers who purchased its rocker-bottom shoes under the mistaken belief that the shoes would help give them Kim Kardashian's booty or Joe Montana's stamina. So how do you get your piece of the payout if you purchased the shoes months, if not years ago, and don't have a receipt?
The financial payout was reached after the FTC sued the Manhattan Beach-basedSkechers USA Inc. for making bogus claims about the shoes' ability to help consumers lose weight and shape up their posteriors.
My first run in the shoes was a seven miler – in fact it was the run from which I obtained all of the data in my recent cadence vs. stride length post. As I ran down my street, I could definitely feel the thickened midfoot with each step, and I was concerned that it might irritate my plantar fascia.
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