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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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There was no significant difference in muscle EMG activity across different shoe types. EMG activity increased in response to the increasing intensity of the treadmill trials, as is to be expected. ACE’s ultimate conclusion follows thusly: “There is simply no evidence to support the claims that these shoes will help wearers exercise more intensely, burn more calories or improve muscle strength and tone.”The shoe companies counter with their own internally-funded studies. Here are Skechers’, Reebok’s, and MBT’s research.
It felt strange putting on at first cos my daily work shoes or rather something I call the 'mud boots' are way heavier than the GOwalk. It felt like I was going to work barefooted ... LOL! But I soon got used to the 'barefoot' feeling and was impressed by how comfortable it was. It has more or less the same outsole as the GOrun minus 8 GOimpulse sensors with only one in the middle of the shoe.
Go crazy for the cool, tough style of the SKECHERS Lunacy boot. Soft all-suede upper in a slip-on, engineer-styled casual boot with metal buckle detail. A cool, classic look that goes great with jeans, skirts or leggings.
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