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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers work
One of the things I like about the sole of the Strada is that it is made of two pieces of foam that differ in durometer (hardness). The white foam visible in the photos here is a bit softer, and the dark foam extending from the outer heel, through the midfoot, and up under the big toe is a bit firmer. I like having the slightly firmer foam under the medial forefoot and big toe as I tend to have a lot of late-stage pronation, and in some shoes I tend to cave this area in (e.g., in some versions of the Nike Pegasus). The Strada is not a stability shoe by any means though, think of it more as a soft neutral shoe that provides a bit of support for toe-off.
The great irony of these shoes is they are marketed for fitness improvement, but they can only be worn by people who are reasonably fit. Look at the ads - models appear reasonably healthy and fit for the average Jane Jr. People who are very overweight should not wear them because they'll slide all over them. The more overweight a person is, the worse it will be, to the point that they could indeed topple over. People with balance issues, joint problems or bone density issues should not wear these.
Maybe the absurdity of barefoot technology isn’t evident to everyone, though. Condemning a non-shoe that’s actually a shoe for claiming to recreate the barefoot experience seems “reasonable”, but it’s always good to back arguments up with empirical data. And all the barefoot tech peddlers claim to have research supporting their products, so it’s only fair that we on the “nay” side also use research.
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