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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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My husband and I bought these shape up shoes in 2011. Having the thought to "shape-up".. Sadly, it gives more pain to bear than to shape. At first, I thought IT was just plain pain that would eventually goes away. What a sad news to say, EVEN after stopped wearing it long ago. The pain in my back and on my calfs is still here to stay. For sure can't squat too long and gets up as easily as I used to be able to. Legs and back are forever still hurting. Where can I return these shoes and get my refund back eh??? PLEASE ADVICE. GOD BleSs.
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