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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Skechers would have done far better to copy TOMS in a different way. They should have sat down and thought through what they stand for and then acted on that with equal generosity. Then would consumers have a way to connect with the brands that warranted admiration.
In an effort to “stem overhyped health claims,” the FTC cracked down on Skechers for advertising “that its Shape-ups shoes would help people lose weight, and strengthen and tone their buttocks, legs and abdominal muscles.”“Besides Shape-ups, the FTC alleges that Skechers also made deceptive claims about its Resistance Runner, Toners and Tone-ups shoes,” a news release continues.
Before I get into the actual review of the Go Bionic it must be said that I am incredibly impressed with the team at Skechers. They are one of the biggest producers of shoes and they have dedicated an incredible amount of resources to building real running shoes. The complete lack of arrogance and genuine interest in my feedback has been incredible. I have made suggestions for shoes and had a custom pair show up in two weeks. The quality of their prototypes is so high that the first time they sent me a custom shoe I called them and said they must have made a mistake, I thought it was a production shoe.
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