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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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This shoe really feels to me like a cross between the Nike Free Run and the Saucony Hattori with a rockered bottom. If you took the upper of your shoe (one of the nicest I’ve worn), put it on a zero-drop sole (or even a 2-3mm drop) like that of the Hattori, and put pods for durability under the lateral margin of the shoe, you’d have a real winner that I think would gain a strong following. And, if you made that same shoe in kid’s sizes, I personally would be thrilled!
According to the FTC, through ads featuring celebrities like Kim Kardashian and Brooke Burke, Skechers made numerous false and deceptive claims about the weight loss and muscle strengthening benefits people would get from the company’s toning shoes, compared to regular fitness footwear. One campaign featured Kardashian “breaking up” with her trainer, thanks to the benefits of wearing Skechers. Actress Burke claimed, “The newest move in fitness is tying your shoelaces. Because once my Skechers Shape-ups are on snug and comfy, I’m toning my muscles, strengthening my core, burning calories. Why? Because Shape-ups really work. No matter what I do, or what they do [camera pans to children]. Skechers Shape-ups. Step into your new body.”
Skechers sent Fila a cease and desist letter in July 2013, and Fila agreed to cease manufacture of the AMAZEN MEMORY MOC and redesign its shoe. However, a year later, the shoe is still available for purchase.
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