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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Time will tell as to how much I wind up liking the unusual midsole design, but I at least have to give the folks at Skechers credit for a bit of innovation – this shoe has a feel unlike that of any other shoe I have worn. Though it’s clearly not a barefoot-style shoe in terms of how it functions, it does seem to accomplish the goal of encouraging a midfoot strike. Is this a good or bad thing? Could be either I suppose depending on the person, and I hope they take a wiser marketing approach with this shoe and recognize the lack of certainty in the scientific literature about what is best for runners. Let’s not have another Shape-Ups mess. And let’s get some models who actually properly demonstrate what a shoe is supposed to do!
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