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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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If someone opened a pizza place called Papa Juan’s and offered the exact same toppings as Papa John’s, you can bet that it would be a matter of weeks before cease and desist orders would be filed and the Juan restaurant would be buried in the garbage heap of forgettable history. Why do we let the BOBS of the world steal ideas wholesale from TOMS and make a lot of money from the stolen knowledge?
Welcome to the story of moms everywhere: sleepless nights and play dates; homework and school meets; coaching sports teams, student drivers and young grads ready to tackle their dreams.
Over a year ago, Skechers, the shoe company notable for taking ideas other shoe companies have and ripping them off, got their ass handed to them for claiming that those weird clam-shaped shoes they were shilling did not, in fact, give you Kim Kardashian's butt. This week, they are finally paying out.
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