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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Skechers and its critics do agree on one thing: Shape-ups shoes change the way you walk.A Skechers training video advises wearers to "step forward with the middle section of your heel hitting the ground first. Roll forward onto the ball of your foot and push off with your toes."Company Says Millions Wear Shape-Ups Without Problems
A lot of runners find themselves in that situation, often when Nike or other big brands choose to reallocate funding to younger athletes. In fact, it’s the situation that Kara Goucher, another top-tier mid-30s American runner, is in right now.
There are many lessons to learn from many companies and their giving programs. Often there are mistakes in the planning and execution both for businesses and non-profits.Skechers may be singled out here, but in truth corporate philanthropy, CSR, and community involvement is still quite young as a movement. Hopefully more and more businesses will learn from other successes and failures alike, and come on board to support their communities and good causes through philanthropy.
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