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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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The FTC also challenged what it said was a deceptive endorsement by California chiropractor, Dr. Steven Gautreau. Ads for Shape-ups featured a glowing endorsement by Dr. Gautreau without disclosing that he’s married to a marketing executive at Skechers and that Skechers paid him to conduct the study.
Whereas Nike is already top dog in the athletic shoe market, Skechers is going to have a really tough time breaking into the serious running market. However, their shoes will wind up on shelves of stores where a lot more consumers shop, and could be an impetus for further innovation in the lightweight/flexible shoe niche. If they can use their production scale to put them out at a low price, it might also lead to price reductions from competitors – I think a lot of the so called “minimalist” shoes out there right now are vastly overpriced.
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