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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Since then, Skechers has continued to evolve its running shoe line and its midfoot strike technology, using Keflezighi’s input for both his signature racing model, the GoMeb Speed, and training models aimed at a wide range of runners. The company has also done what Skechers does best—put considerable marketing and advertising dollars behind its products. From regional and national magazine ads, a variety of online campaigns and even TV commercials during the Super Bowl, Skechers has done a lot to prime its own pump.
Don't do something that makes sense as good business strategy.Coming out with a giving program that is related to you core business is a good idea, but even then, distinguishing yourself from the competition continues to be important for business success.In these economic times, no business can afford to pay little attention to using the best strategy for their business whether it ties into their philanthropy or not.
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