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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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It was frustrating at first, but I’ve come to love walking. And I like that I can tailor it to the intensity of workout I want. If I just want something easy, I can just take an hour long stroll around my neighbourhood at a slower pace. Or, if I want to sweat, I like to crank up the incline on the treadmill and power walk.
Skechers may have had truly philanthropic intentions, but the perception of this program is that it appears to be a quick marketing scheme. In the world of business, perception often becomes reality.
The suit also includes a dilution count. Skechers claims that the GO WALK is “widely recognized by the general consuming public as a designation of the source of the goods as emanating from Skechers.” I’m not sure the Trademarkologists would agree that the GO WALK shoes are famous just yet…famously ugly perhaps. Skechers claims that Fila’s use of the GO WALK trade dress on the AMAZEN MEMORY MOC harms Skechers’ reputation by wrongly suggesting that the AMAZEN MEMORY MOC has some affilation or association with Skechers.
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