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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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“Skechers’ unfounded claims went beyond stronger and more toned muscles,” said David Vladeck, director of the commission’s Bureau of Consumer Protection. “The F.T.C.’s message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims.”
Skechers billed its Shape-ups as a fitness tool designed to promote weight loss and tone muscles with the shoe's curved "rocker" or rolling bottom - saying it provides natural instability and causes the consumer to "use more energy with every step." Shape-ups cost about $100.
Go Walks are a lightweight, breathable, canvas-ish shoe with a bendy-flexible rubber sole, deep traction on the bottom and sufficiently foot-protective. Dear gawd, they’re so cushy — like pillows of heaven massaging your feet with an un-used roll of crumbled up Charmin. I don’t get how Skechers got them so lightweight and soft inside, but I bought a pair for keeps.
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