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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers performance
In the last 18 months, the FTC has challenged claims that eating one daily serving of Dannon’s Activia yogurt relieves irregularity (those ads starred Jamie Lee Curtis), that using Oreck vacuum cleaners prevents the flu and that slathering on Nivea My Silhouette! cream reduces body size.
According to the trade commission, however, Skechers failed to disclose that Dr. Gautreau was married to a Skechers marketing executive, that he was paid to carry out the research and that his study did not produce the findings that he promoted in the ad. The trade commission said in court documents that Dr. Gautreau conducted two of the four studies that Skechers claimed were independent.
The commission says Skechers falsely represented that clinical studies backed up the company's claims about its toning shoes. The FTC's Vladeck said the studies had defects, such as one that said people lost weight wearing the toning shoes, when in fact they gained weight.
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