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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Then there are Skechers Shape-Ups, which are pretty similar to the MBTs: “rocker” sole, big wedge of material under the heel to “promote natural walking,” deliberate instability. They tighten abs, firm butts, and destroy cellulite. Armed with the Skechers Shape-Ups, folks can “get fit without stepping in a gym.” I’ll agree that a gym isn’t necessary for fitness, but strapping on a pair of magic non-shoes and standing there, or walking around the mall hoping for artificial instability to kick in won’t do it.
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