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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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The "studies found that there was no significant difference between any of the toning shoes and the standard running shoe," ACE's Todd Galati told All Things Considered two years ago. "These shoes are not a magic pill. It is the walking that will make a difference in your life. Not the shoe," he said.
Although other elite runners, running fans, running retailers and just about everyone else tied to the sport scoffed in disbelief, it turned out to be a perfect match. Keflezighi debuted in Skechers at the 2011 Rock ’n’ Roll San Jose Half Marathon and won in 1:02:17. Then he placed sixth against a strong field in the 2011 New York City Marathon, lowering his personal best time to 2:09:13 in the process.
This is a great example of where so many brands go wrong. Consumers do not respond to the "how" of what you do but the "why". That's because the "why" is emotional and something they can connect to. The "How" is simply the expression of that emotion.
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