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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Fake skechers lightweight running Inflation Unmasked with These Halloween Markdowns

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So, this blog is supposed to be about "innovative ideas for business philanthropy" - with the intent of inspiring other businesses to create giving programs that can create social benefit. Every now and then something comes across my desk that leaves me scratching my head and wondering : "what WERE they thinking?!!!"
According to the FTC, through ads featuring celebrities like Kim Kardashian and Brooke Burke, Skechers made numerous false and deceptive claims about the weight loss and muscle strengthening benefits people would get from the company’s toning shoes, compared to regular fitness footwear. One campaign featured Kardashian “breaking up” with her trainer, thanks to the benefits of wearing Skechers. Actress Burke claimed, “The newest move in fitness is tying your shoelaces. Because once my Skechers Shape-ups are on snug and comfy, I’m toning my muscles, strengthening my core, burning calories. Why? Because Shape-ups really work. No matter what I do, or what they do [camera pans to children]. Skechers Shape-ups. Step into your new body.”
I’ve been a fan of Skechers running shoes since I got my first pair of the first generation GOrun in December 2011. I liked that the GOrun fit my feet well, was lighweight and flexible and had a low heel-toe drop. One issue with the GOrun was that the sole wasn’t well suited to running on trails because it picks up too many rocks. Sometime last year, I heard a rumor that Skechers was working on a trail shoe. I was excited because I was struggling to find trail shoes that I really liked. During 2012, in my search for a trail shoe, I first tried the Saucony Peregrine 2, which fit my foot well, but feels a little clunky and heavy and had some major durability issues. Then, I tried the Saucony Kinvara TR. The Kinvara TR is responsive and feels fast, is reasonably light weight and low to the ground. I like the Kinvara TR, but they’re a bit too narrow for my feet and on longer runs as my feet swell, they get pretty uncomfortable.
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