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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

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  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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I couldn't find a picture of my shoes for our evening stuff (because they're 3 years old), so I'll use this one instead. On cruises, you often dress up at night, so I brought a neutral pair of heels to wear with everything. We dressed up 4 out of the 7 nights and these shoes worked perfectly with everything. When you're packing, try and bring as many basics as you can so that you don't over-pack. One great neutral pair of shoes should be able to work with all of your evening looks.
The trade commission, however, said that the company was permitted to make such claims only if they were true and backed by scientific evidence.
I missed my kids so much! The funny thing is that I get grief about taking my kids with me (they've been to 13 countries people, it's not like we leave them at home all the time!), and then I get grief about leaving them at home. I can't win for losing.
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