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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers for kids
Kim Kardashian at a Sketchers press conference.
“Skechers is on fire right now,” Matt Powell of SportsOneSource told MarketWatch, adding the company’s GoWalk line is the hottest in the category now. Skechers has increased its share in the U.S. walking sneaker category to 50.5% last year from 34% in 2012. Nike, in comparison, saw its share of that market fell to 4% from 8% during the same period.
“The FTC’s message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims,” David Vladeck, director of the agency’s Consumer Protection Bureau, said in a statement. For millions of consumers, Vladeck said, “The only thing that got a workout was their wallet.”
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