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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Kathleen Frazer's suit states: "As part of their promotional campaign, Skechers recommended that, for maximum benefit, Shape-ups be worn consistently in place of other footwear. They were specifically designed to alter the wearer’s gait mechanics and to induce instability when walking. However, the medical literature to date has confirmed that such gait alterations over extended periods of time cause foot and ankle injuries such as tendon and ligamentous damage, stress fractures and seriously compromise the integrity of ankle and other joints."
Overall, the shoe looks very simple in design, to be honest, a little too simple. One of my blogging friends, a nutty girl at that simply calls it the 'ah pek' shoes ... LOL! Well, it does look like one of those shoe you'd see in a kung-fu flick. But it did draw quite a bit of stares from my office mates and clients who thought they looked cool.
Skechers denied the allegations but said it settled to avoid long litigation."Skechers could not ignore the exorbitant cost and endless distraction of several years spent defending multiple lawsuits in multiple courts across the country," said David Weinberg, the company's chief financial officer. "While we believe we could have prevailed in each of these cases, to do so would have imposed an unreasonable burden on the company."
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