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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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My take? I just find it all absurd, to be honest; a battle over which is the lesser of two evils. It’s like those studies purporting to show the benefits of “healthy” whole grains by pitting them against refined, processed grains. Or the study that showed ankle taping provides better ankle stability in people who wear athletic footwear, while completely glossing over the fact that athletes wearing no shoes and no tape performed best and evinced the highest level of foot position awareness (the key determinant in susceptibility to ankle sprains). Neither choice is optimal.
I wore the Sketchers Tone Ups for a couple months at the beginning of last year. I noticed they made my knees hurt more and my feet and ankles would get shooting pains, but figured it was all a result of getting used to being off balance. Mid-March, I was wearing them for a road trip, very closely witnessed an accident, and ran full out back to the scene (about a quarter mile). An hour later, when I was able to go back to my car, I could not wear them and haven't been able to since. The pain was intense, and I still (a year later) get intense pain in my ankles and feet in the same manner. I read everything there was to find on the shoes at the time and never found anything saying "Do NOT Run In These Shoes!" I wish it were otherwise.
Clockwise from upper left: garden time with Skechers Reggae – Stir It Up; a mom-to-be moment in Skechers Stretch Weave – Unbeweaveable with multi hues; brunch al fresco in Skechers Stretch Weave – Silver Linings in bronze. All at Skechers retail stores; select styles at skechers.com.
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