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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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skechers work boots
Under the terms of the settlement, Skechers is still allowed to sell its toning shoes and make fitness claims about them, albeit less dubious ones. The company plans to continue selling its toning shoes, said its president, Michael Greenberg, and can still say in advertisements that wearing its toning shoes can lead to “increased leg muscle activation, increased calorie burn, improved posture and reduced back pain.”
This revolutionary barefoot technology, according to its hawkers, compels the wearer to move. Walking and exercising become almost passive acts; the shoes apparently propel you down the street. All you’ve gotta do is be carried away on a couple of foot clouds. Heck, even standing at rest in these babies is a constant, imperceptibly effective workout for your entire body. Who needs to consciously work out anymore?
Founded in 1992 by Robert Greenberg, who, in the past, sprung the popular shoe brand “L.A. Gear," Skechers’ initial purpose was to serve as a U.S. distributor for Doc Martens boots. Greenberg, who hired his son Michael as president of the company, began designing and advertising an athletic shoe. His aspiration, design a model capable of appealing to both young men and women.
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