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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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“After investing three years of research and development into Skechers GOrun, we’re honored that the serious running community is recognizing the design of our first performance shoe as pioneering in this technical and elite world,” began Michael Greenberg, president of SKECHERS. “In the months ahead, our new Skechers Performance Division will leverage these innovations as a foundation for an expanded collection of products that will meet the needs of athletes at various skill and ability levels across multiple sports and activities.”
Anyway, Kurt and I have exchanged several additional emails about the design of the shoe, but I was quite honestly not initially anticipating that I would like running in them.
The Federal Trade Commission has reached a $40 million settlement with Skechers to reimburse customers who bought the shoes because they were advertised with unsubstantiated health claims.
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