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Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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The integration of profit and purpose is a tricky business for true motivations are easily obscured. But one thing is sure. Consumers know authenticity when they see it and can smell cynicism a mile away. The only way for a brand to protect itself is to start from a place of authenticity. That way the extraordinary connectivity and reach of social media can work for a brand and not against it.
When we talk about shoe size, we’re really talking about length. Most shoes available in a medium width are made to fit the average foot of that length – the longer the foot, on average, the wider it is at the wide part of the foot. Shoes tend to mainly be available in the medium width, which for women is a B width, and for men is a D width. Skechers also makes shoes in what we call a “Wide Width” on skechers.com and an “EW” width on the shoe box. For women, the Wide Width or EW option is a D width. For men, the Wide Width or EW width is a 3E width.
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