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Anna Abrell

Anna Abrell is a postgraduate at the London College of Fashion studying MA Strategic Fashion Marketing. She currently works in the London branch of Decoded Fashion where she assists the event director, writes articles about current fashion/tech trends and handles part of the social media. Anna previously interned at Matthew Williamson under the head of digital, Rosanna Falconer. She studied psychology and business administration at undergraduate level and her main interests include luxury fashion marketing, omni-channel, e- and m-commerce and all things that combine fashion, technology and digital. Anna is German and Swiss, and currently calls London her home.

1 Comments

  1. navaz batliwalla

    ( June 15, 2014 )

    Reply

    I dunno though, I wish they would switch it up a bit. It’s always the same people, with the same style of photography. Ferragamo did something similar a few months ago. The Blonde Salad- yaaaawn! I would rather it was people who actually know and wear the brand or can offer a creative take on it (just sayin…)

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Skechers has denied any wrongdoing. President Michael Greenberg defended the shoes and said the only reason the company settled was to avoid the legal fees of fighting the lawsuit.
“A lot of people questioned us because we got into the market when minimalism was the hot trend,” says Rick Higgins, vice president of merchandising/marketing for Skechers Performance Division. “Everyone was jumping into the minimal footwear market with barefoot-style shoes. That was part of our story with the original GoRun and I think a lot of people looked at it as a typical Skechers play, where we jump on trends and then they burn out over time. But our story was that we wanted to be lasting. We were taking all of the steps at the grassroots level to make sure that the community really understood that we were making real running shoes and we had Meb onboard and that we were going to do everything we could to put the best shoes on the market.”
The M stands for midfoot and this area basically provides a landing pad for the middle of your foot to strike the ground. The idea is that it keeps your foot moving forward and promotes a midfoot strike.I think the goal was to create a little bit of a rockered feel in the shoe. The effect of the M-strike area is not drastic but it is somewhat noticeable. It is more of a subtle addition to the overall smoothness of the shoes ride.
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